Fresh Organic Vegetables

A resource for natural

Food Departments.

Our History

Our company was founded by Bob Wintz in 1972 with baked foods as the initial focus.  In 1978, Bob and his team began working with a key customer to pioneer the concept of  natural foods department. This innovation in supermarket merchandising planted the roots of the Wellness & Lifestyles (W&L) Group and REWCO began to design and install natural foods departments throughout the Eastern U.S..

It became evident that a significant key to sales productivity and growth is the knowledge level of the store level associates. The more they knew about the product and the customers they were serving, the greater the sales growth. A knowledgeable store level associate is comfortable engaging with the consumer. They become a trusted resource to those new to natural foods and a fellow advocate to the committed natural consumer. The result is more confident and committed associates, greater customer loyalty and increased productivity and sales.  As such, our team evolved to focus primarily on education with a curriculum and passion that helps our customers’ store people become fluent in the “Language of the Natural Consumer”.  To this day, we remain a family owned company, committed to the culture and enthusiasm that Bob​ initiated nearly 50 years ago.

What We Do

We educate store employees and consumers about natural products through long form seminars, short information bursts, educational tastings, event coordination, and more!  We have a significant focus on the Natural Products Department for one of the most admired supermarket retailers in the country. We are the eyes and ears for our customer’s management team, bringing expertise and product knowledge to store level associates, while identifying, relating and addressing store-level concerns and logistical issues.​

 

A snapshot of some of the seminars and topics we teach includes:

  • Gluten Free

  • Paleo, Keto, and Plant-Based Diets

  • Probiotics

  • Understanding Organics

  • Natural Sweeteners

  • Sports Nutrition

  • Fermented Foods

  • Vitamins​ & Minerals

  • Understanding Certifications

  • Natural Skin Care

  • CBD

  • Allergy Friendly

  • Brain Boosters

Danielle with Love Crunch shopper at #93

Our Team

At Rewco Inc., our customers come first. In the four decades we've been in business we have achieved an unparalleled level of success in building natural and organic departments and programs for our customers. Our Wellness & Lifestyles team is focused on the Natural Foods Department for one of the most admired supermarket retailers in the country. We are the eyes and ears for our customer’s corporate office, bringing expertise and product knowledge to store level associates, while identifying, relating and addressing store-level concerns and logistical issues to the corporate office.​